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Invisible Voice reimagines online advertising to create meaningful social impact instead of profit. Debuting at Ars Electronica as an advertising totem board, it identifies the brands you're wearing or holding and displays related subvertisements and news. When approached, the screen reveals data on environmental impacts, corporate accountability, financial conduct, human rights, and more, along with an interactive map revealing connections to other individuals and companies.
Invisible Voice is a digital arts and research project featuring a browser extension, mobile app, and installation. Supported by European Commission and UOC and co-commissioned by MediaFutures and HacTe, in the framework of S+T+ARTS in the City, and Horizon 2020. it aims to reshape societal narratives and unite individuals around shared causes like environmental impacts, human rights, and corporate accountability. Launching in January 2025, Invisible Voice's desktop/mobile extension and app empower you with factual and unbiased information about the businesses behind the companies you use. Using data from 37 open-access datasets, it offers scores on political bias, lobbying, sustainability, and more, helping users align their activities with their values. The mobile app scans products, logos or barcodes to provide information about materials, ingredients, packaging, and company data. Prioritising privacy, Invisible Voice repurposes online advertising for social impact, turning data into action and fostering communities.
Mark Farid is an Artist, Researcher, and Lecturer in Fine Art at Central Saint Martins, University of the Arts London. He specialises in the intersection of the virtual and physical world, and the effect new technologies have on the individual and their sense of self. Farid's work embodies hacker ethics, such as a focus on privacy policies, use of surveillance technologies, and campaigning for data privacy and protection. His work forms a critique of social, legal, and political models.
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